PURE Bar - Veronica’s Blog

Being from Michigan, I always look forward to the spring, summer and fall when I can enjoy fresh, locally grown, organic produce from the Farmers Market.  Another great way to partake in delicious local fruits, veggies and even honey, eggs, cheeses and cruelty free, organically grown meat is to join a CSA. 

Community Supported Agriculture groups are local farms that sell directly to community residence as produce (eggs, cheese, meat too) is harvested.  Usually each week you can pick up a box of whatever goodies the farm grew and gathered that week, take it home and savor home grown fare.  Talk about fresh, local, delectable and sooo good for you. 

When I first heard about CSAs, I thought being from a small town in Michigan there was no way there would be programs like this in my area, but when I went to the website http://www.localharvest.org/csa/    it pinpointed exactly where these farms are and there were several in my area.  There is even a farm here that has a side garden that the kids are welcome to pick from so they can bring their buckets and pick beans, peas, tomatoes, raspberries, blueberries etc themselves.  It’s such a great way for our children to understand where our food comes from and stay connected to the earth.  Even if you don’t want the commitment of a weekly pick up, many CSA’s are flexible and even have “you pick” options so you can bring the family out to pick fresh fruits and veggies as much or little as you want.  It’s a great, inexpensive outing for everyone, and the kids absolutely love it!

If you haven’t already, I would encourage you to check out the CSA’s in your area. Find the one that works for you and enjoy the bountiful fresh and delicious real food from your local land.  Happy eating!!

This week I had the opportunity to hang out with my friend Chanelle Sladics.  In case you haven’t heard of this extraordinary woman, she is a mind-blowing professional snowboarder, skater and surfer.  She is an accomplished athlete most certainly, and Chanelle lives the Pure lifestyle by growing her own organic produce, eating unprocessed foods, composting and loving life in the great outdoors.  Chanelle and I align on so many beliefs and it was such a privilege to spend the day in her organic garden, make lunch together and even watch her and Maurius show their stuff on the skate ramp.

Being from Michigan I am so jealous of the southern California climate.  In her yard Chanelle has grapefruit, orange, nectarine, lemon, and avocado trees.  What more do you need?? 

Say goodbye to processed food.  We also picked beets from her garden, cucumbers and carrots.  We made a luscious salad with the beet greens, shredded beets, shredded cucumber, shredded carrot and some lemon.  It was fantastic and made me think once again, why would you eat any other way?

Chanelle and I also spoke about our common concern for kids in our school lunch programs.  She has a passion for teaching our local schools how to feed our children healthy whole food without breaking the budget.  Foods as simple as beans and rice with a fresh local salad are inexpensive, flavorful and healthy.  It is so important to instill those positive habits early in our children.  Imperative to America’s future when one thinks of growing the next generation of leaders and our over-burdened health care system. 

Chanelle is an amazing role model to our kids and actually to grownups too!  She is living her dream, pursuing her passion, respecting and maintaining her body through exercise, and eating organic, whole, real food.  She is doing her part to care for the earth by composting and consuming from her garden.  Chanelle inspires me to be a better person. 

Check out more about her awesome convictions and lifestyle at www.Chanellesladics.com  

fresh squeezed juice

 When my youngest was two he used to walk around with a sippy cup full of green liquid.  People would stare as he sucked it down.  That particular concoction was kale, apple, lemon and was a favorite.  How many two year olds are getting their daily supply of kale, let alone leafy greens??? 

my baby at 2

Noahs juice

 I’ve talked about juicing before and I am a huge proponent of it for many reasons.  The first is that it is a tremendous way to get vegetables into children.  How else are kids going to be able to consume beautiful wholesome foods like beets, ginger, kale, spinach, zucchini and more?  And remember these are raw veggies and fruits too, the best and most nutritious kind!  Kids love the flavor because freshly squeezed juices are a hundred times more colorful in look and flavor than store bought juices.  Kids also adore cooking and creating things in the kitchen.  They relish choosing their own ingredients and formulating something on their own (and are much more inclined to consume it as well). 

Green Star Juicer

We all know that kids love machines and fascinating gadgets.  The Green Star juicer we have is ….well… just darn cool.  The grinders pull each veggie in and you can watch it crush the veggies and fruits and then release the juice while the pulp gets pushed out a small hole in the front (my kids liken this to excretion…not quite in those words though) .  The end result is a bright, scrumptious, juicy liquid that they made.  There is ownership of the juice and that is a good thing. 

Truth be told, it’s an exceptionally great way for us grownups to get our nourishing, raw fruits and veggies too.  We may be more inclined than kids to eat our veggies, but given the rush of our lives, it is so much easier to spend a little time making a huge juice in the morning and gulp down your needed nutrients that way.  I have yet to run into someone who does not rave about a juice I’ve made.  Even the self- proclaimed NON health nuts love the delightful flavor. 

juicing ingredients

Are you getting thirsty?? If so think about adding a juicer to your counter, if you don’t already have one. It may be the healthiest choice you make this summer!

Green Star Juicers

Champion Juicers

Pure Bar had a whirlwind week in New York!  A few months ago, my savvy PR partner Kate reached out to prominent magazines in the city about our new packaging, publications like Vogue, Oprah, Shape, Woman’s Health, Prevention, etc. And they all wanted to meet! From what I understand, that is pretty rare, and pretty darn lucky for us. 

In the O offices

Vogue offices!

Teen Vogue offices

Rodale-publishers of Prevention/Women

I also got to meet and spend some time in a cute little organic café called Grounded with Simon and Ainsley who are helping me with my website.  We talked business, writing, vegan, family and tattoos.  How cool is that?

Me Simon and Ainsley

But the highlight of highlights  for me was seeing my brother and his family and meeting my new little nephew “sweet baby James” for the first time.   How much more Pure can you get than this?

Sweet Baby James...

All in all, I learned so much in New York.  I met many amazing, diverse, intelligent individuals. I was able to get my passion and my product in front of people who know and influence lots of people and that helps me really get word out about the Pure product and Pure life I am so passionate about. I am amazed at how far we’ve come and thrilled to think of what might be next for the Pure Bar…let the journey continue!

Taking a break -soaking up the sun...

That is the question my friends that is swirling around in my head.  There are definitely many ideas roaming around out there regarding the benefits of dark chocolate, health and otherwise, so lets look at the facts.

The ancient Mayans used dark chocolate for fertility as well as for hightened  pleasure during intimacy and would consume large amounts (50 cups) before parties.  The Aztecs also revered dark chocolate for its powers of erotic stimulation.  Call me crazy but I’m always inclined to think that when ancient cultures are convinced of something there must be truth to the matter if for no other reason than the years of trial and error that went into these assumptions. 

When you think of it, there is definitely something sensual about chocolate, the taste, the texture, how it melts in your mouth, so it does seem to make sense that it would stimulate those sensual feelings.  But what is the chemistry behind this and should I avoid eating too much of a good thing so to speak?

Dark chocolate comes from the cacao beanwhich is a plant and has the same antioxidant qualities as other dark leafy plants.  The bean is filled with flavonoids which are pigments that act as antioxidants and give plants their rich colors (thus the idea that the more rich in color the plant the more antioxidants). 

So the question is, how if at all do these flavonoids tie in to the big O??

Well, here’s the good news, besides relaxing blood pressure and reducing cholesterol, these flavonoids stimulate the production of “pleasure nuerotrasmitters” the chemicals in your brain that also get released during pleasurable experiences from intimacy to laughter with friends.  These pleasure chemicals (serotonin, dopamine, norepinephrine) also act as antidepressants in your mind -bonus! 

OK so now you’re relaxed, feeling pleasure, and blissful while eating chocolate.  I’m thinking that could put a woman in the mood.  Unless of course I have a gut ache, so where to draw the line?

The best way to get the most benefits and least bad stuff (refined sugar, dairy, saturated fat) is to eat chocolate as organic and minimally processed as possible.  Dark cacao nibs are the best and rawist form of chocolate, but if these are too intense just go for the darkest chocolate you can handle. 

From my experience, you will enjoy the dark chocolate and its hard to overeat the really dark chocolate. 

So there you have it.  The bottom line is, from my camp anyway, “Yes” chocolate can be an Aphrodisiac! So eat, savor, and then…well the rest is up to you

HAPPY MOTHER’S DAY!

Spring has finally sprung in Michigan.  I love how it seems to happen overnight.  We’ve been blessed with unusually warm weather lately so last night we decided to hike the Saugatuck State Dune Park.  This is a gorgeous stretch of forest that opens up into the majestic white beaches of Lake Michigan, where if you’re lucky, you’ll be right on time for the sunset.

Saugatuck Dunes Trail

 One of the things I love about spring is the reemergence of the smells of nature.  After a long stale winter, the fragrance of baby grass and new flowers, and tiny leaves fills the air.  It’s the perfect time to get back outside, celebrate and remember how important our connection with nature is.  My favorite part of last night’s hike was taking deep breaths of spring air and listening to the sounds of the season.

One of my favorite spring trees in Michigan- the Tulip Tree

The sunset wasn’t half bad either!

Lake Michigan Sunset

I was always taught growing up that there are 2 main ways to grow spiritually.  One is through the study of theology and the other through the experience of nature.  It is so important for us to nurture our souls by taking time to be outside, and teaching our children to do the same.  Take a deep breath, feel the breeze on your face, and enjoy your weekend!

Brock Cahill

I’ve always considered myself fairly knowledgeable when it comes to different styles of exercise; however, I am realizing I knew far less about yoga than I thought.  I took my first yoga class about a month ago at YAS in Venice, CA.  It was fairly challenging, not like my hard core gym workouts but great for my balance, muscles I don’t normally use and stretching.  I could keep up with the instructor and at the end of the class I felt good about my workout and ability. 

This week, I was invited to join some friends at another yoga class with instructor Brock Cahill AKA “The Gravity Cowboy”  Um, just visit his website to see what this man was doing in yoga.  Absolutely mind-blowing, and humbling for me.  I felt like I was in the Sesame Street song “Can you guess which one just doesn’t belong…”  This class was so incredibly challenging and one of the best workouts I have ever had.  It brought my respect for yoga as a body sculpting technique to a whole new level.

Brock Cahill

Then, last night I trekked over to Updog Yoga in West Hollywood.  They sell Pure bars so I went to bring them some more bars and also check out a Yoga class run by my friend Stephen Weigand    

The studio is beautiful with two walls of windows facing Santa Monica Blvd and mirrors on the others.  Stephen played great music from ACDC to Black eyed peas to Jason Derulo.  It was incredibly upbeat and motivating.  I sweated more in that class than in any workout I’ve ever done and the interesting part is that today I am mildly sore all over but not uncomfortably so.  It is such an evenly dispersed workout.  And very soothing for the mind also as there is a meaningful spiritual/meditative component to yoga.

yoga

If you haven’t tried yoga for one reason or the next I would highly recommend it as a change of pace that will work your body so beautifully and differently then any other sport.  I am definitely a convert and look forward to “practicing” much more.

This year, we gave away 6 Beach Cruisers at Expo West.  What better gift to partner with Pure Bars then colorful, fun-loving, get-out-in-the-fresh-air beach cruisers?     I wanted the bikes to come from a local supplier so I talked to my good friend Thomas at Venice Cruisers.  He gave me a great deal on 6 bikes and each bike was a color of a Pure Bar flavor.

Pure Bar Beach Cruisers

It was so much fun to see all the buzz that the bikes created at expo…they drew so much attention and simply made people smile.  It was especially fun to see the looks on the winners faces when they were told they won a beautiful new beach cruiser!  Everyone loves a colorful new bike!!

Our first winner choose the Chocolate Brownie Bike

Chocolate Brownie and Cranberry Orange bikes

It just got me thinking of how small things like a bike ride can add so much joy to your life.  I love to take my bike down the path from Venice to Santa Monica and beyond and breathe the ocean air, watch all the people enjoying life and look at the majestic mountains.  I also love riding my Daisy Bike in Michigan down South Shore drive to the little red lighthouse where I can set up my chair and enjoy the beauty of Lake Michigan. 

Shore of Lake Michigan

 It may sometimes be hard to get motivated, but I never regret my rides and always feel refreshed and energized after them.  Spring is finally here and it is definitely bike riding season.  So get the bikes out of the garage, dust them off after winter and go experience the joy of a nice long ride!!

Venice-Santa Monica Bike path

Pure Bar Makeover Coming Soon!!

I first have to apologize for being so quiet on the blog lately.  There has been a lot going on behind the scenes and we had the exciting opportunity here at Pure Bar to unveil some very exciting changes at Natural Products Expo West 2010.

But wait!  Before you worry, we have not changed the actual Pure bar.   It is still certified organic, kosher, gluten free, simple, whole, raw ingredients and really moist and chewy-yum!  We have not altered the ingredients or the formula.  We have only given Pure bar an external makeover because we all know it is already Pure in heart and soul J.

Why the external makeover? 

We thought it was time to create more vibrant and colorful eye-catching outerwear for the Pure bar that really communicated to the consumer who and what we are…simple, raw, organic with so many amazing attributes.  We wanted to better convey our spirit of commitment to organic and fresh, our love of delicious, real, whole food and the brand’s fun personality.  And of course our dedication to create the most delightfully moist chewy flavorful bar possible which has always been what sets the Pure Bar so far apart from the others.

That’s not all!  We are going to be expanding the Pure Bar line in 2010 to include some new bars and new profiles, so I will keep you updated on that as well.

I don’t want to leave you totally hanging though so here is a peek at our new logo…

 and our new Box Fronts you’ll see on the shelf….

Thank you as always for all of your support.  We hope you are as excited about the new look as we are and hope you keep enjoying and sharing the Pure Bar!

Stay tuned, more to follow….

Alright, time to put to bed those unattainable, mundane resolutions that we dread.  Let’s focus on a New Years goal that is fun, beneficial, and very attainable:

Eat more ethnic food!  But why, you say? 

In his book “In Defense of Food” Michael Pollan talks about the lost culture of food in America.  One of the disadvantages to our melting pot in this country is that our food habits have become jumbled and confusing.  We rely more on marketing and big food companies to dictate how, what, and where we eat and less on our cultural heritage –diets that have been refined over hundreds of years to give our bodies what they need.

For example, the typical Mediterranean diet consists of lots of vegetables, olive oil, yogurt and vegan protein sources like garbanzo beans.  Traditional dishes passed down from generation to generation have been perfected over the years to give the body the balance of nutrients it needs.  Also these traditional dishes have not been corrupted by unnatural and artificial ingredients.  The same can be said for traditional dishes of Japanese, Mexican, Indian, Ethiopian, Thai cuisine etc–you get my point.

My recommendation is that you do an online search and add some of these wonderful ethnic dishes to your repertoire of recipes.  It’s a win-win situation.  You have more choices for dinner and eat healthier while you’re at it!

Here’s a couple to get you started:

Baba Ganoush: a traditional Lebanese “hummus” like dip made with roasted eggplant instead of garbanzo beans.  It has a unique smoky flavor and is accompanied by cold pressed olive oil, raw garlic, fresh squeezed lemon juice, and sprinkled with pomegranate seeds. It’s beautiful and so delicious.

2 roasted eggplants

2 tsp tahini

2 large garlic cloves

2 lemons

¼ cup olive oil

Pinch sea salt

¼ cup pomegranate seeds

this is shown without pomegranate seeds but its prettier with!

Preheat oven to 450 broil.  Poke holes in the eggplant with a fork. Roast eggplant (skin on) until they are soft and skin is crispy.  Let cool and scoop insides into a food processor.  Add tahini, pressed garlic, olive oil, sea salt and squeeze lemons over mixture.  Blend until smooth adding more olive oil or a touch of water if needed to get mixture smooth.  Spoon into serving bowl, sprinkle with pomegranate seeds and serve with cut pita bread.

Vegetable Curry: I love curries of all types.  This is a veggie one I like but you can be creative and substitute all sorts of veggies –whatever suits you.

½ a large onion

2 cloves pressed garlic

Head of cauliflower

2 large real carrots (not the precut and washed ones for goodness sake)

½ pound of fresh green beans

¼ cup olive oil

2 tablespoons curry

2 tablespoons tomato paste dissolved in1 cup water

Sea salt and black pepper to taste

Sauté the onion and garlic in 2 tbsp of the olive oil until caramelized.  Add vegetables, curry powder and rest of olive oil.  Sauté for 5 minutes.  Add tomato paste and water mixture, salt and pepper to taste and simmer until vegetables are soft but not falling apart.  Serve over white basmati rice.

There are no excuses for not keeping and loving this New Years Resolution.  Cheers everyone! J