I supported her and we embarked on the journey together. In an effort to create delicious food packed with essential nutrients, we started experimenting in the kitchen. Our requirements were pretty stiff. We would only use organic and real ingredients. No unhealthy herbicides and pesticides allowed and no genetically modified foods! Omega III fats, important for brain development, were a must. We needed a decent amount of protein and fiber, and absolutely no refined sugar or artificial stuff! Only raw ingredients would be used to provide maximum enzyme and nutrient content, and we chose foods high in antioxidants to promote cell growth and repair. Whew! We were out to create a superfood…oh, and it had to taste great or we knew we'd never touch it!

The Organic PURE bar was born after hundreds of hours in the kitchen. The bars became so popular we couldn't make them fast enough. We wanted every adult and child to have access to the PURE bar-so delicious and so good for you! It is fulfilling a dream to be able to share the PURE bar with so many people. Join us in spreading the word about the Organic Pure bar, and try for yourself this deliciously sweet superfood!