Pure Curiosity


Pure FAQs

Why is Pure Bar different than other snack or energy bars?
Is Pure Bar Gluten Free?
Is Pure Bar Organic?
Does Pure Bar need to be refrigerated?
What does raw mean?
Why is it important to include raw foods in our diet?
Is the brown rice protein raw?
Is your cocoa fair trade?
What happens to a Pure Bar in heat?
What is agave nectar?
Why do you have canola oil in the Wild Blueberry Bars and sunflower oil in the Cranberry Orange Bars?
Where can I buy your product?
What was the inspiration behind creating Pure Bar?
Pure Bar is all about Purposeful Eating. What does that mean?




Why is Pure Bar different than other snack or energy bars?

Pure Bar really gives you the most nutritional bang for your buck in a snack or energy bar. It  delivers the highest amount of antioxidant loaded fruits, heart-and brain-healthy nuts, 4-5 grams of organic fiber, and 6-7 grams of organic protein. You get all this in a minimally processed bar that is as close to raw as a packaged food can get. And, it's really delicious!

Is Pure Bar Gluten Free?

Yes, we use no wheat or wheat family products in our bar. (Facility is not wheat free but contamination is almost impossible given the measure of cleanliness required by organic standards.)

Is Pure Bar Organic?

Yes, Pure Bar is certified organic (unlike Larabar and other raw bars), which means ALL of the ingredients we use are free of pesticides and herbicides. This is especially important given that conventional fruit is relentlessly sprayed with chemicalsand you can't wash a bar! Buying organic also helps our earth stay cleaner.

Does Pure Bar need to be refrigerated?

No, Pure Bar has a nine month shelf life. If you do refrigerate it though, it stays nice and fresh.

What does raw mean?

Certified organic Pure Bar is made with cold-processed fruits and nuts. Since the  ingredients are never subjected to heat, they retain their high antioxidant content and nutritional value, unlike many other processed foods. I believe it's the only way to go when it comes to increasing the health benefits of your diet.

Why is it important to include raw foods in our diet?

When contemplating the health and beauty of our bodies, we need to remember one very important fact ì our bodies are constantly renewing and rebuilding dead and damaged cells. We are in a constant state of remodeling and have only one source from which to gather all the building supplies. Raw foods provide the highest quality building materials with which to continually remodel and improve our bodies from the inside out.

Is the brown rice protein raw?

Yes, the brown rice protein is raw. Our supplier uses a natural enzyme to separate the protein from the carbohydrate. No heat is used so the product retains its nutrients.

Is your cocoa fair trade?

Yes, our cocoa and cacao nibs are both fair trade .

What happens to a Pure Bar in heat?

Pure Bar won't melt in the heat like chocolate bars do. It gets a little softer, but is still tasty and safe.

What is agave nectar?

Agave nectar is sourced from the sap of succulents (plants that resemble cactus or yuccas) and is similar to honey. Agave nectar is a low-glycemic ingredient that adds moisture and sweetness to foods without significantly raising your blood sugar when you eat it. We consciously chose agave nectar versus syrups or other refined sugars in order to make the highest quality product possible.

Why do you have canola oil in the Wild Blueberry Bars and sunflower oil in the Cranberry Orange Bars?

The berries must be lightly sprayed to prevent disintegration during the process of making the bars. There is an insignificant amount of oil used for this purpose.

Where can I buy your product?

Please check out our Store Locator page, which lists numerous retailers that carry Pure Bar. 

What was the inspiration behind creating Pure Bar?

One day my daughter, who was six-years-old at the time, announced that she wanted to be a vegetarian. I couldn't just give her pasta, tofu and soy cheese! I wanted to create a raw-food snack that didn't compromise on nutrition, yet I knew that if it wasn't totally delicious, she wouldn't eat it. After much trial and error in my own kitchen, Pure Bar was born. It went over so well with my family that I felt it would be incredibly beneficial to share it with everyone.

Pure Bar is all about Purposeful Eating. What does that mean?

People now are making conscious choices in everything they do ì from the cars we drive to the way we spend time with our family to the foods we eat. Raw, organic, minimally process foods reflect a kind of eating that has purpose and intention. When you practice Purposeful Eating, you understand that good health contributes to the overall quality of your life. It's simple, it's easy and it works.